TY - BOOK AU - Iatrou,Kostas AU - Oretti,Mauro ED - ebrary, Inc. TI - Airline choices for the future: from alliances to mergers AV - HE9780 .I27 2007eb U1 - 387.7068 22 PY - 2007/// CY - Aldershot, England, Burlington, VT PB - Ashgate KW - Airlines KW - Management KW - Strategic alliances (Business) KW - Electronic books KW - local N1 - Includes bibliographical references (p. [209]-215) and index; Once rivals, now partners : why? -- Learning from the past, looking at the present : first the facts -- Once rivals, now partners : how? -- Landed or stranded--are alliance customers happy? -- Allied and profitable, or miserably entangled? -- Learning from the past, looking at the future : success stories -- Not always a happy ending -- 'The road not taken' : further along the alliance or the merger path?; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/strathmore/Doc?id=10211344 ER -