TY  - BOOK
AU  - Jones,John Philip
AU  - Slater,Jan
ED  - ebrary, Inc.
TI  - What's in a name?: advertising and the concept of brands 
AV  - HF5823 .J718 2003eb
U1  - 658.8/343 21
PY  - 2003///
CY  - Armonk, N.Y.
PB  - M.E. Sharpe
KW  - Advertising
KW  - Brand name products
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10178046
ER  -