TY  - BOOK
AU  - Jobber,David
TI  - Principles and practice of marketing
SN  - 0077096134
AV  - HF5415.J5 2001 
PY  - 2001///
CY  - London, New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Europe
KW  - Case studies
N1  - www.jobber-marketing.com
ER  -