TY  - BOOK
AU  - Hague,Paul N.
AU  - Hague,Nick
AU  - Morgan,Carol-Ann
ED  - ebrary, Inc.
TI  - Market research in practice: a guide to the basics 
T2  - Market research in practice series
AV  - HF5415.2 .H253 2004eb
U1  - 658.8/3 22
PY  - 2004///
CY  - London, Sterling, VA
PB  - Kogan Page
KW  - Marketing research
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. 221-235) and index; Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10084442
ER  -