TY  - BOOK
AU  - Newman,Kathy M.
ED  - ebrary, Inc.
TI  - Radio active: advertising and consumer activism, 1935-1947 
AV  - HF6146.R3 N48 2004eb
U1  - 659.14/2/097309043 21
PY  - 2004///
CY  - Berkeley
PB  - University of California Press
KW  - Radio advertising
KW  - United States
KW  - History
KW  - Consumer behavior
KW  - Boycotts
KW  - Consumer protection
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Introduction: the dialectic between advertising and activism --  Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic; Electronic reproduction; Palo Alto, Calif.; ebrary; 2005; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10058534
ER  -