02158nam a22003854a 4500001001200000003000800012005001700020006001900037007001500056008004100071010001700112020001500129040002100144035002000165050002700185082002100212100002900233245018600262246006600448260005100514300002300565500007200588504006400660505056400724533015201288650002901440650002501469655003401494700003101528700003301559710002201592856013101614942000801745999001901753ebr10057400CaPaEBR20260707190947.0m        u        cr cn|||||||||031208s2004    ilua    sb    001 0 eng    z  2003026591  z0793185998  aCaPaEBRcCaPaEBR  a(OCoLC)6036547014aHF5415.32b.S55 2004eb04a658.8/0083/42221 aSiegel, David L.910723714aThe great tween buying machineh[electronic resource] :bcapturing your share of the multi-billion-dollar tween market /cDavid L. Siegel, Timothy J. Coffey, and Gregory Livingston.30aCapturing your share of the multi-billion-dollar tween market  aChicago :bDearborn Trade Publishing,cc 2004.  axi, 225 p. :bill.  aOriginally published: Ithaca, N.Y.: Paramount Marketing Pub., 2001.  aIncludes bibliographical references (p. 207-209) and index.0 aPart 1: Who are these tweens? -- Why bother with the tween market? -- What drives tweens? -- Tween money and influence -- Tweens' interests and activities -- Happiness is being a tween -- Education isn't what it used to be -- Tweens' favorite things: food, music, fashion, and toys -- Part 2: Marketing, advertising, and new product development -- The old media and the new media -- Advertising that works with tweens -- How to use licensing -- Finding tweens at the grass roots level -- Developing new products for tweens -- Researching and staying in touch.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2013.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aChild consumers.9107238 0aMarket segmentation. 7aElectronic books.2local91901 aCoffey, Timothy J.91072391 aLivingston, Gregory.91072402 aebrary, Inc.919140uhttp://site.ebrary.com/lib/strathmore/Doc?id=10057400zAn electronic book accessible through the World Wide Web; click to view  cEBK  c210402d181654