TY  - BOOK
AU  - Kotler, P.
AU  - Armstrong, G.
TI  - Principles of marketing
SN  - 013030560X
AV  - HF5415.K636 1994 
PY  - 1994///
CY  - Englewood Cliffs, New Jersey
PB  - Prentice-Hall, Inc
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -