TY  - BOOK
AU  - Strauss,Steven D.
ED  - ebrary, Inc.
TI  - The big idea: how business innovators get great ideas to market 
AV  - HF5415.153 .S768 2002eb
U1  - 658.5/75 21
PY  - 2002///
CY  - Chicago
PB  - Dearborn Trade Pub.
KW  - New products
KW  - Marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. 221-222) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10015823
ER  -