TY  - BOOK
AU  - Lancaster,Geoffrey
AU  - Massingham,Lester
TI  - Essentials of marketing: text and cases 
SN  - 0077094379
AV  - HF5415.L2625 1999 
U1  - 658.8 20
PY  - 1999///
CY  - London, New York
PB  - McGraw-Hill Book Co.
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references and index; Part One:Marketing Perspective;
Part Two:Information for Marketing Decisions;
Part Three:The Marketing Mix;
Part Four:Marketing's Wider Issues;
Part Five:Case studies
ER  -