TY - BOOK ED - New York Times Syndicate TI - Social networking giants copy smaller rivals to win customers PY - 2012/// CY - Nairobi PB - Nation Media Group KW - New Media KW - Social media KW - Social networking KW - Marketing KW - Competition KW - Technology N1 - - N2 - New Media, ethics and legal experts fault new trend that is making competition unfair ER -