TY  - BOOK
AU  - Leig, Graham
TI  - A tale of three cellcos' : a case for building great african brands
PY  - 2011///
CY  - Nairobi
PB  - Marketing Africa Ltd
KW  - Branding
N1  - -
N2  - Africa is not a homogenous market and the challenges, issues and opportunities vary significantly between countries,industries and cultures. Important insights in these markets has been the need to partner with the locals, ensuring that solutions are innovative, yet relevant and are not driven from a patronizing.
ER  -