TY - BOOK AU - Barringer,Bruce R. TI - Preparing effective business plans: an entrepreneurial approach SN - 0137145845 AV - HD30.28 .B36837 2009 U1 - 658.4/01 22 PY - 2009/// CY - Upper Saddle River, N.J. PB - Pearson Prentice Hall KW - Business planning KW - Entrepreneurship KW - New business enterprises KW - Planning KW - Small business N1 - Includes indexes; Why plan? -- Developing and screening business ideas -- Feasibility analysis -- Introductory material, executive summary, and description of the business -- Industry analysis -- Market analysis -- Marketing plan -- Management team and company structure -- Operations plan and product (or service) design and development plan -- Financial projections -- Presenting the plan with confidence UR - http://www.loc.gov/catdir/toc/ecip085/2007047120.html ER -