TY  - BOOK
AU  - Parsons,Elizabeth
AU  - Maclaran,Pauline
TI  - Contemporary issues in marketing and consumer behaviour
SN  - 0750687398 (pbk.)
AV  - HF5415.P2493 2009 
PY  - 2009///
CY  - Amsterdam, Boston, London
PB  - Elsevier/Butterworth-Heinemann
KW  - Consumer behavior
KW  - Marketing
KW  - Consommateurs
KW  - Comportement
N1  - Includes index; Includes bibliographical references and index; Ch. 1. Introduction: Marketing in the Contemporary Organization / Elizabeth Parsons and Pauline Maclaran -- Ch. 2. History of Marketing Thought / Mark Tadajewski -- Ch. 3. Postmodern Marketing and Beyond / Pauline Maclaran -- Ch. 4. Arts Marketing / Krzysztof Kubacki and Daragh O'Reilly -- Ch. 5. Building Brand Cultures / Pauline Maclaran -- Ch. 6. Consumer Collectives / Nia Hughes -- Ch. 7. Gender and Consumer Behaviour / Lydia Martens -- Ch. 8. Ethical Debates in Market ing / Elizabeth Parsons -- Ch. 9. Sustainable Marketing and the Green Consumer / Caroline Miller -- Ch. 10. Social Marketing and Consumer Citizenship / Effi Raftopoulou -- Ch. 11. New Technologies of Marketing Research / Elizabeth Parsons -- Ch. 12. Global Consumer / Emma Surman
ER  -