TY - BOOK AU - Adetu, Seni TI - Sponsorship in the modern era: events and experiential marketing PY - 2011/// CY - Nairobi PB - Marketing Africa Limited KW - Experiential marketing KW - Marketing N1 - - N2 - Is it a chance to grow brand reputation? Opportunity to create PR? Access to an event? A way to increase our company profile? Our logo on a shirt? ER -