TY  - BOOK
AU  -  Mbatia-Macharia, Patricia 
TI  - Experiential marketing: fresh wave in marketing
PY  - 2011///
CY  - Nairobi
PB  - Marketing Africa Limited
KW  - Experiential marketing
KW  - Marketing
N1  - -
N2  - Marketers are seeking innovative ways to break the clutter and to influence consumers in ways that they find persuasive. This has led to the rise of experiential marketing across the world
ER  -