TY  - BOOK
AU  - Kamau, Jaqi
TI  - The power of group buying in Kenya; great discounts at your fingertips
PY  - 2011///
CY  - Nairobi
PB  - Marketing Africa Limited
KW  - E-commerce
KW  - Web marketing
N1  - -
N2  - The critical success factors in group buying include acquiring large numbers of subscribers, quality assurance in all the products and services and good customer service to both the consumers and the retailers
ER  -