TY - BOOK AU - Kach, Kimanjje TI - Which marketing strategy would work for you duringthese challenging times? PY - 2010/// CY - Nairobi PB - Marketing Africa Ltd. KW - Marketing strategies KW - Marketing N1 - - N2 - Consumers are increasingly aware of marketing strategies and can spot a sales pitch a mile away. To put it bluntly, consumers are getting sick of consumerism, consumerism towards what they believe to be more real ER -