TY  - BOOK
ED  - Marketing Africa
TI  - "Siri-us" Marketing
PY  - 2010///
CY  - Nairobi
PB  - Marketing Africa Limited
KW  - Siri
KW  - Television Production -- Kenya
N1  - -
N2  - There is need for marketing practitioners to seek alternative ways of targeting their campaigns in a revolutionary way.  Al Is On production is an all-inclusive communications production company with PSI - an international social marketing organization developed a television series titled Siri which has broken ground by using subtle communication tools to affect behavioral change in the Kenyan populace - mainly the rural, peri-urban folk who suffer from the upshot of social ills among others sexually transmitted diseases, urbanization and more

ER  -