TY  - BOOK
AU  - Bland,Michael
AU  - Theaker,Alison
AU  - Wragg,David W.
ED  - ebrary, Inc.
TI  - Effective media relations: how to get results 
T2  - PR in practice series
AV  - HD59 .B565 2005eb
U1  - 791.4502/8 22
PY  - 2005///
CY  - London, Sterling, VA
PB  - Kogan Page
KW  - Public relations
KW  - Mass media and business
KW  - Electronic books
KW  - local
N1  - "CIPR, Chartered Institute of Public Relations."; Includes bibliographical references (p. 141-142) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10096165
ER  -