01308nam a2200325 a 4500 ebr10084462 CaPaEBR 20260707184249.0 m u cr cn||||||||| 040310s2004 enka sb 001 0 eng 2004005769 0749441089 CaPaEBR CaPaEBR (OCoLC)646734032 P96.E25 T86 2004eb 338.4/730223 22 153370 124622 Tungate, Mark, 1967- 122965 Media monoliths [electronic resource] : how great media brands thrive and survive / Mark Tungate. London ; Sterling, VA : Kogan Page, 2004. viii, 261 p. : ill. (some col.) ; 24 cm. Includes bibliographical references (p. [250]-251) and index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Mass media Economic aspects. 72437 Brand name products. 17030 Electronic books. local 190 ebrary, Inc. 191 http://site.ebrary.com/lib/strathmore/Doc?id=10084462 An electronic book accessible through the World Wide Web; click to view 153370 124622