TY - BOOK AU - Ind,Nicholas ED - ebrary, Inc. TI - Beyond branding: how the new values of transparency and integrity are changing the world of brands AV - HD69.B7 B49 2003eb U1 - 658.827 22 PY - 2003/// CY - London PB - Kogan Page KW - Brand choice KW - Product management KW - Brand name products KW - Business names KW - Integrity KW - Business ethics KW - Electronic books KW - local N1 - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/strathmore/Doc?id=10084447 ER -