TY  - BOOK
AU  - Ind,Nicholas
ED  - ebrary, Inc.
TI  - Beyond branding: how the new values of transparency and integrity are changing the world of brands 
AV  - HD69.B7 B49 2003eb
U1  - 658.827 22
PY  - 2003///
CY  - London
PB  - Kogan Page
KW  - Brand choice
KW  - Product management
KW  - Brand name products
KW  - Business names
KW  - Integrity
KW  - Business ethics
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10084447
ER  -