TY  - GEN
AU  - Kotler,Philip
TI  - A framework for marketing management
SN  - 0131452584
AV  - HF5415.13.K636 2006 
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -