TY - BOOK AU - Soto,Terry J. ED - ebrary, Inc. TI - Marketing to Hispanics: a strategic approach to assessing and planning your initiative AV - HF5415.33.U6 S66 2006eb U1 - 658.80089/68073 22 PY - 2006/// CY - Chicago PB - Dearborn Trade Pub. KW - Hispanic American consumers KW - Marketing KW - United States KW - Electronic books KW - local N1 - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/strathmore/Doc?id=10118536 ER -