TY  - BOOK
AU  - Knapp,Duane E.
ED  - ebrary, Inc.
TI  - The brand mindset: five essential strategies for building brand advantage throughout your company
AV  - HD69.B7 K63 2000eb
U1  - 658.827 21
PY  - 2000///
CY  - London
PB  - McGraw-Hill
KW  - Brand name products
KW  - Product management
KW  - Electronic books
KW  - local
N1  - Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10152705
ER  -