@book{133090,
	author = {Adams, Karen. and Market Research Society.},
	title = {An introduction to market & social research},
	publisher = {Kogan Page,},
	year = {2006.},
	address = {London :},
	note = {Published in association with the Market Research Society.},
	url = {http://site.ebrary.com/lib/strathmore/Doc?id=10167418}
}