TY  - BOOK
AU  - Henthorn,Cynthia Lee
ED  - ebrary, Inc.
TI  - From submarines to suburbs: selling a better America, 1939-1959 
AV  - HF5415.1 .H463 2006eb
U1  - 381.0973/09044 22
PY  - 2006///
CY  - Athens, Ohio
PB  - Ohio University Press
KW  - Marketing
KW  - United States
KW  - History
KW  - 20th century
KW  - Advertising
KW  - Consumer behavior
KW  - Social conditions
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. 327-356) and index; Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10156432
ER  -