@book{129817,
	author = {DeBonis, J. Nicholas. and Balinski, Eric W. and ebrary, Inc.},
	title = {Value-based marketing for bottom-line success},
	publisher = {McGraw-Hill,},
	year = {c2003.},
	address = {New York :},
	note = {" American marketing association."},
	url = {http://site.ebrary.com/lib/strathmore/Doc?id=10153057}
}