TY  - BOOK
AU  - Schultz,Don E.
AU  - Kitchen,Philip J.
ED  - ebrary, Inc.
TI  - Communicating globally: an integrated marketing approach 
AV  - HF1416 .S35 2000eb
U1  - 658.8/48 21
PY  - 2000///
CY  - Chicago
PB  - NTC Business Books
KW  - Export marketing
KW  - Management
KW  - Communication, International
KW  - Case studies
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. 267-273) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10153056
ER  -