TY  - BOOK
AU  - Schultz,Don E.
AU  - Schultz,Heidi F.
ED  - ebrary, Inc.
TI  - IMC, the next generation: five steps for delivering value and measuring returns using marketing communication 
AV  - HF5415 .S3595 2004eb
U1  - 381 22
PY  - 2004///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Business communication
KW  - Brand name products
KW  - Customer services
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10153038
ER  -