TY  - BOOK
AU  - Gorchels,Linda
ED  - ebrary, Inc.
TI  - The product manager's field guide: practical tools, exercises, and resources for improved product management 
AV  - HF5415.15 .G635 2003eb
U1  - 658.5 21
PY  - 2003///
CY  - New York
PB  - McGraw-Hill
KW  - Product management
KW  - New products
KW  - Marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10152946
ER  -