TY  - BOOK
AU  - Rowley,J.E.
ED  - ebrary, Inc.
TI  - Information marketing
AV  - HD9999.I492 R69 2006eb
U1  - 025.04068/8 22
PY  - 2006///
CY  - Aldershot, England, Burlington, VT
PB  - Ashgate
KW  - Information services
KW  - Marketing
KW  - Information services industry
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10211025
ER  -