TY  - BOOK
AU  - Rentel,Ron
ED  - ebrary, Inc.
TI  - Karma queens, geek gods, & innerpreneurs: meet the 9 consumer types shaping today's marketplace 
AV  - HC79.C6 R45 2007eb
U1  - 658.8/34 22
PY  - 2007///
CY  - New York
PB  - McGraw-Hill
KW  - Consumers
KW  - Marketing research
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; What's a C-type and why should I care? -- C-types defined -- Why C-types matter -- Genesis of the types -- Nine C-types you should know -- Karma queens -- Parentocrats -- Denim dads -- Ms. Independents -- Innerpreneurs -- Middlemen -- Culture crossers -- Geek gods -- E-litists -- Analyzing universal aspects of consumer life -- The psyche construct -- Portfolio of sex psyches -- Portfolio of food psyches -- C-types applied -- The C-type construct in a Web-based world -- How to use C-types to spark insight -- Bringing your target to life through typing -- C-types : windows on the future; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10196891
ER  -