@book{124235,
	author = {Melewar, T. C. and ebrary, Inc.},
	title = {Contemporary thinking, topics and trends in international branding, part 1},
	publisher = {Emerald Group Press,},
	year = {c2007.},
	series = {International Marketing Review ;},
	address = {Bradford :},
	url = {http://site.ebrary.com/lib/strathmore/Doc?id=10185532}
}