TY  - BOOK
AU  - Shaw,Daron R.
ED  - ebrary, Inc.
TI  - The race to 270: the Electoral College and the campaign strategies of 2000 and 2004 
AV  - JK1976 .S53 2006eb
U1  - 324.973/0929 22
PY  - 2006///
CY  - Chicago
PB  - University of Chicago Press
KW  - Political campaigns
KW  - United States
KW  - Electoral college
KW  - Advertising, Political
KW  - Communication in politics
KW  - Presidents
KW  - Election
KW  - 2000
KW  - 2004
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. 213-222) and index; Bridging the great divide -- What we know (and don't know) about presidential campaigns -- The truth about Electoral College strategies -- Allocating campaign resources across states and media markets -- Measuring the campaign's impact -- Learning from our mistakes -- Appendix 1: Television advertising by media markets, 2000 and 2004 -- Appendix 2: Candidate appearances by media markets, 2000 and 2004 -- Appendix 3: Media markets used in pooled time series analyses, 2000 and 2004; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10266023
ER  -