@book{118394,
	author = {Greenberg, Joshua M. and ebrary, Inc.},
	title = {From BetaMax to Blockbuster},
	publisher = {The MIT Press,},
	year = {c2008.},
	address = {Cambridge, Mass. :},
	url = {http://site.ebrary.com/lib/strathmore/Doc?id=10218519}
}