TY  - BOOK
AU  - Friend,Graham
AU  - Zehle,Stefan
ED  - ebrary, Inc.
TI  - Guide to business planning
AV  - HD30.28 .F747 2004eb
U1  - 658.4012 22
PY  - 2004///
CY  - London
PB  - Economist in association with Profile Books
KW  - Business planning
KW  - Electronic books
KW  - local
N1  - At head of title: The Economist; Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
N2  - This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, it shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business.--From publisher description
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10210696
ER  -