TY - BOOK AU - Kotler,Philip AU - Armstrong,Gary TI - Principles of marketing SN - 0131469185 AV - HF5415 .K636 2005 U1 - 658.8 22 PY - 2006/// CY - Upper Saddle River, N.J. PB - Pearson Prentice Hall KW - Marketing N1 - Includes bibliographical references and index; Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics UR - http://www.loc.gov/catdir/toc/ecip055/2004029593.html ER -