TY  - BOOK
AU  - Gregory, JR.
TI  - The Best of branding: best practices in corporate branding 
SN  - 0-07-140329-9
AV  - HD69.B7 G738 2003 
PY  - 2003///
CY  - New York
PB  - McGraw-Hill
KW  - Branding
N1  - Includes bibliographical references and index
ER  -