TY  - BOOK
AU  - Kotler, JP.
AU  - Keller, K.
TI  - Marketing management
SN  - 0-13-145757-8
AV  - HF5415.13 K64 2006 
PY  - 2006///
CY  - Upper Saddle River, New Jersey
PB  - Pearson Educational, Inc.
KW  - Marketing management
N1  - Includes bibliographical references; -
ER  -