Branding your business
promoting your business, attracting customers and standing out in the market place
Hammond, James
1952-
creator
ebrary, Inc
text
bibliography
Electronic books.
enk
London
Philadelphia
Kogan Page Limited
c2008
2008
monographic
eng
xii, 255 p. : ill. ; 24 cm.
James Hammond.
At head of title: The Sunday times.
Includes bibliographical references (p. [247]-249) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Branding (Marketing)
Management
Consumer behavior
Brand name products
Psychological aspects
Senses and sensation
Communication in marketing
HF5415.1255 .H36 2008eb
658.8/27
Sunday times business enterprise series
http://site.ebrary.com/lib/strathmore/Doc?id=10233419
http://site.ebrary.com/lib/strathmore/Doc?id=10233419
CaPaEBR
071120
20260707180518.0
ebr10233419