TY  - BOOK
AU  - Deschamps, J.
AU  - Nayak, PR.
TI  - Product juggernauts: how companies mobilize to generate a stream of market winners 
SN  - 0-87584-341-7
AV  - HD31.D484 1995 
PY  - 1995///
CY  - Boston, Massachusetts
PB  - Harvard Business School Press
KW  - Industrial management
N1  - Includes index
ER  -