TY  - BOOK
AU  - Schultz, H.
AU  - Schultz, D.
TI  - IMC the next generation: Five steps for delivering value and measuring returns using marketing communication
SN  - 0-07-141662-5
AV  - HF5415.S3595 2003 
PY  - 2003///
CY  - Boston, Massachusetts
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes index
ER  -