TY  - BOOK
AU  - Adkins, S.
TI  - Cause related marketing: Who cares wins
SN  - 0-7506-4481-8
AV  - HF5414.A35 1999 
PY  - 1999///
CY  - Oxford, UK
PB  - Elsevier Butterworth-Heineman
KW  - Marketing-management
N1  - includes index
ER  -