@book{101233,
	author = {Hamersveld, Mario van. and ebrary, Inc.},
	title = {Market research handbook},
	publisher = {John Wiley & Sons,},
	year = {c2007.},
	address = {Chichester, West Sussex, England ;},
	edition = {5th ed. /},
	note = {Rev. ed. of: The ESOMAR handbook of market and opinion research / edited by Colin McDonald, Phyllis Vangelder. 4th ed. c1998.},
	url = {http://site.ebrary.com/lib/strathmore/Doc?id=10297715}
}