01103cam a2200301 a 4500 1197625 KE-NaSUL 20260707170705.0 980309s1998 nyua b 001 0 eng 98016155 0471177431 (pbk. : alk. paper) (DLC) 98016155 DLC DLC DLC HF5415.13 .A23 1998 658.8 21 Aaker, David A. 16050 Strategic market management / David A. Aaker. 5th ed. New York : J. Wiley & Sons, c1998. xiv, 330 p. : ill. ; 23 cm. Includes bibliographical references and index. Marketing Management. 16051 Publisher description http://www.loc.gov/catdir/description/wiley031/98016155.html Table of Contents http://www.loc.gov/catdir/toc/onix02/98016155.html 7 cbc orignew 1 ocip 19 y-gencatlg lcc BOOK BSS 10060 10060