@book{10060,
	author = {Aaker, David A.},
	title = {Strategic market management /},
	publisher = {J. Wiley & Sons,},
	year = {c1998.},
	address = {New York :},
	edition = {5th ed.},
	url = {http://www.loc.gov/catdir/description/wiley031/98016155.html}
}