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Pocketbook power [electronic resource] : how to reach the hearts and minds of today's most coveted consumers--women / Bernice Kanner.

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Publication details: New York : McGraw-Hill, c2004.Description: x, 211 pSubject(s):

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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10083628

Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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