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One-to-one web marketing [electronic resource] : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel.

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Publication details: New York : John Wiley, 2001.Edition: 2nd edDescription: xv, 351 p. : ill. ; 24 cmContained works:

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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10026395

"Wiley computer publishing".

Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998.

Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.