Auditing markets, products, and marketing plans [electronic resource] / David Parmerlee.
Series: American Marketing Association marketing toolboxPublication details: Lincolnwood, Ill. : NTC Business Books, c2000.Description: xii, 193 p. : ill. ; 28 cmSubject(s): Genre/Form: DDC classification:- 658.8/02 21
- HF5415.16 .P37 2000eb
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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10001890
At head of title: American Marketing Association.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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