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The new rules of marketing [electronic resource] : how to use one-to-one relationship marketing to be the leader in your industry / Frederick Newell.

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Publication details: New York : McGraw-Hill, c1997.Description: xx, 315 p. : ill. ; 24 cmSubject(s):

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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=5004755

Includes bibliographical references (p. 291-304) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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